📱 Occupation guide

Social media creator tax deductions: what you can claim

What you can claim, what you cannot, and the records the ATO expects. Written in plain English and updated for the 2025–26 financial year.

Oscar says"Camera, lighting, editing software, internet work portion, phone, content-related expenses. Scan the receipt the day you get it and June takes care of itself."

What you can claim

Camera, lighting, microphone — work proportion.
Editing and design software subscriptions.
Props purchased for content.
Internet — work proportion.
Phone — work proportion.
Home office if dedicated work space.
Agent or management fees.

What you cannot claim

Personal clothing worn in content.
Personal travel.
Gym membership.
Equipment used primarily for personal purposes.

Apportionment: the part most people get wrong

Equipment — work-use percentage. Internet and phone — 4-week diary. If an expense is part work and part personal, you claim the work percentage only, and the ATO expects you to show how you worked it out.

Records you need to keep

Receipts, brand deal contracts, collaboration agreements. A claim without a receipt or tax invoice behind it is a claim you may have to repay if the ATO asks.

ATO red flags for this occupation: 100% equipment/internet claims without demonstrating work proportion. These are the patterns that trigger review letters, so keep airtight records for exactly these claims.

Common questions

What records do I need to keep?

Receipts, brand deal contracts, collaboration agreements. Keep them for five years from when you lodge.

How do I split work and personal use?

Equipment — work-use percentage. Internet and phone — 4-week diary. Claim the work proportion only.

What gets claims like mine reviewed by the ATO?

100% equipment/internet claims without demonstrating work proportion. Solid receipts and logs are the answer to all of them.

Oscar already knows these rules

Pick your occupation once, then scan, email, or forward receipts. Oscar classifies each one against these exact ATO rules and tells you what it is worth. Free to start.

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